Maabena A. Webb
Maabena is a business consultant and finance professional offering almost twenty years of experience across multiple sectors with expertise in project management, project finance, financial and data analysis, strategic planning, and information technology. She is a detail-oriented team-player with an analytical approach to problem solving, who possesses outstanding interpersonal, written and oral communication skills.
My Experience
For the past ten years, Maabena has served as a Partner and the Director of Finance and Administration for a multi-million-dollar ports logistics & cargo handling business, Agilent Maritime Services (AMS), operating at the Ghana ports and harbors. During the early years of the business, Maabena spearheaded capital acquisitions in plant and equipment. Though seemingly aggressive at the time, that decision would later prove to be crucial during later years when port operations had subsided—AMS would depend on its wide array of plant and equipment as its main source of revenue during those lean years.
More recently, Maabena has established her own investment and management consulting firm, Brighter Purpose Group (BPG), which seeks to facilitate both foreign and domestic private sector investments primarily within the African continent. Maabena is particularly passionate about projects in the development finance space as her aim is for her projects to not only provide an impressive ROI for her investors, but to also nurture a positive developmental impact in the host country. Maabena has a passion for the micro, small, and medium enterprises and thus through a dedicated department within BPG, seeks to support them with training, microcredit, and other resources to help build them up. Maabena also oversees BPG’s two subsidiaries focused on agro/agro-processing and commodities trading, as well as its charitable Foundation which focuses on health and education.
Maabena received her college and graduate education in the USA, where she stayed and worked for a total of fifteen years before relocating back to her native Ghana in the year 2010. During her years in the USA, she worked for multiple organizations as follows:
Marriott International (MI);
as a Senior Analyst on the Sales & Marketing Planning and Support team, she evaluated the effectiveness of initiatives and programs, and developed capabilities to monitor these metrics on a regular basis. She also developed analysis and provided a framework that enabled MI to make the highest impact sales and marketing decisions given competing priorities and limited resources. One of her biggest achievements at MI was her creation of a scoring model as a decision support tool that was used to deploy top corporate accounts as part of MI’s “Sales Force One” initiative.
Choice Hotels International (CHI);
as a Brand Strategy Analyst, Maabena led compliance efforts by designing and maintaining databases to analyze the performance of hotels within 15 months of their contract renewal, eliminating weak performers and thus improving the overall portfolio of hotels. She was an instrumental team member during the re-branding of the Comfort Inn brand by revising the Rules & Regulations for all brands in the CHI system.
The Washington Home & Community Hospices;
a 120-year-old non-profit in the healthcare sector; as a Senior Financial Analyst, Maabena worked with the CFO to position the organization in good financial standing through innovative fund-raising efforts, and major cost reduction measures in operations.
Maabena also held Analyst positions for Southeastern Pennsylvania Transportation Authority (SEPTA), and Booz.Allen & Hamilton during her college years in Philadelphia.
Maabena holds an MBA in Finance and International Business from American University’s Kogod School of Business, Washington DC; and a Bachelor of Science in Computer Information Systems (Magna cum Laude) from Drexel University, Philadelphia, PA.
In her spare time, Maabena enjoys volunteer work and currently volunteers as a Treasurer for an outreach ministry that operates in remote villages in Ghana. She also presently serves as the elected Vice President of the Old Achimotan Association (OAA) 1995 Chapter (an official alumni group of 150+ members). She is a youth coach and mentor particularly to teenage girls, encouraging them to stay in school and educating them about work/life balance.
Maabena is a proud family woman with four delightful children.